I believe every founder deserves a business strategy that propels them forward, not slows them down.

As someone who once felt stuck, disorganised, and unsure where to start, I know how difficult the early stages of business can be.

Hi, I’m Lucy, a business strategist helping entrepreneurs and founders create actionable plans to achieve their business vision. I know how overwhelming running a business can feel, and I’m here to simplify the process, so you can focus on building the business you dream about, free from the stress, confusion and overwhelm I know a bit too well.

My Vision

I believe in a world where entrepreneurship is an opportunity for freedom, not a source of stress. A world where the only limits are the ones you set for yourself. My mission is to make sustainable success not only possible but straightforward, enabling you to enjoy the journey of creating a positive impact without the weight of overwhelm, confusion, or burnout.

SPEAKING & EVENTS

As an ambitious strategist and entrepreneur, I’ve spent the past six years helping individuals and start-ups clarify their vision, achieve their goals, and build thriving businesses. With a deep understanding of both personal growth and professional strategy, I bring a unique blend of insight, resilience, and practical tools to every speaking engagement.

Whether your audience is navigating business challenges, seeking inspiration for their personal journey, or looking to build authentic brands, I offer thought-provoking insights and actionable advice tailored to their needs. My talks are designed to spark meaningful conversations and empower listeners to pursue their version of success while embracing the balance between ambition and inner peace.

  • My journey as a founder and strategist hasn’t been without its challenges. From navigating burnout and financial concerns to balancing entrepreneurial success with inner peace, I bring heartfelt stories and practical advice that resonate deeply with ambitious, growth-focused audiences.

    I’ve had the privilege of working with countless start-up founders and SME owners around the world, founding multiple ventures of my own, and learning invaluable lessons along the way. Topics I’m always ready to discuss include:

    • Business Strategy

    • Work-Life Integration

    • Business Challenges and Resilience

    • Building Authentic Brands

    • Women in Entrepreneurship

  • From delivering keynotes to leading interactive workshops, I bring energy, relatability, and actionable strategies to every event. I’ve spoken at events focused on professional growth, personal development, and entrepreneurship, creating impactful moments for attendees from all walks of life.

    My talks are ideal for:

    • Empowering ambitious professionals

    • Inspiring women in entrepreneurship

    • Helping individuals and teams overcome challenges and find clarity

B2B SaaS Product Lead | Professional Client

“Working with Lucy was truly energising. Her enthusiasm and her approach to challenges inspired confidence. I felt motivated by her can-do attitude, and her attention to detail and efficiency made a noticeable impact. Her dedication, work ethic, and leadership style left a lasting impression on me—she’s an inspiring and incredibly positive influence.”

My Story

TLDR:

My journey to becoming a business strategist for SMEs and startups began with my own challenges as an entrepreneur. Like many first-time founders, I faced moments of doubt, confusion, and burnout. But those experiences shaped my approach today. I discovered that clarity, resilience, and a tailored strategy could turn chaos into opportunity.

Now, I bring these lessons to entrepreneurs like you, offering straightforward, personalised support to help you overcome the hurdles of running a business. I’m passionate about helping founders move past overwhelm and into action, building sustainable businesses that align with their personal and professional goals.

As a strategist, I’m dedicated to helping startup founders and ambitious entrepreneurs achieve their business vision while maintaining balance and clarity. My approach is deeply rooted in my personal journey of resilience, entrepreneurial growth, and the lessons I’ve learned from running my own business and helping others build theirs.

Early Ambitions

Growing up in Cambridge, I was an eager learner with a boundless appetite for challenges, whether diving into sports, clubs, or academic pursuits. These early experiences laid the groundwork for my entrepreneurial spirit, characterised by tenacity, a growth mindset, and a love for tackling complex problems.

Yet, my path wasn’t straightforward. Like many, I faced struggles that shaped my resilience. My school years led to a period of isolation and self-reflection. While difficult, this time sparked an inner drive to forge my own path—a path that would eventually lead me to entrepreneurship.

Discovering Business

My first significant step into the business world came through a role at a family-run enterprise, where I was exposed to the inner workings of five companies across five industries. While my colleague managed day-to-day operations, I focused on future strategy—building pipelines, streamlining processes, and planning growth. It was there I discovered my passion for strategic thinking and problem-solving, both of which became central to my career.

During the pandemic, I took the opportunity to dive deeper into learning. I explored entrepreneurship through online courses and began experimenting with e-commerce, laying the groundwork for my own business.

Building Keys to Clarity

Launching my first business, Keys to Clarity, was a leap into the unknown. The mission was personal: to create tools that help people find confidence and direction in their lives. It was a steep learning curve—I faced challenges, self-doubt, and more than a few mistakes. But every obstacle taught me something valuable about business and myself.

From Survival to Strength

Running Keys to Clarity wasn’t always smooth. When I ran out of savings, I pivoted to freelancing, drawing on my natural ability to support other entrepreneurs. Starting with marketing, I quickly expanded into revenue operations, business strategy, and culture development. Over time, I secured clients ranging from global tech companies to small startups, delivering transformative results. This work not only stabilised my finances but also reinforced my confidence in guiding businesses through growth and change.

Navigating London

Eager for independence, I moved to London, where I balanced client work with the fast-paced city lifestyle. Initially, I thrived. But the relentless hustle eventually led to burnout, teaching me a vital lesson: success isn’t just about achieving goals—it’s also about how you feel along the way.

Redefining Success

Seeking clarity and balance, I took a career break travelling in France—a conscious choice to prioritise peace of mind over constant progress. This time away helped me redefine my values and approach to work. I learned the importance of integrating wellbeing with ambition and realised that sustainable success comes from aligning professional achievements with personal fulfilment.

My Work Today

Now, I bring this philosophy to my work with founders and ambitious professionals. As a strategist, I provide clarity and actionable insights to help clients navigate their entrepreneurial journey with confidence. I’m not just here to help businesses grow; I’m here to ensure that growth aligns with their values and long-term wellbeing.

With experience managing businesses, overcoming challenges, and supporting startups across industries, I understand what it takes to build something meaningful from the ground up. My focus is on empowering entrepreneurs to achieve sustainable growth that feels fulfilling, both personally and professionally.

If you’re a startup founder or professional seeking strategic clarity and a partner who understands your journey, I’d love to help you take the next step. Together, we’ll align your vision with a clear, actionable path to success.