Achieve Clarity, Confidence, and Sustainable Success in Your Business

I help ambitious first-time founders and SME owners turn their big ideas into clear, actionable plans.

Using my experience running businesses and working with startup entrepreneurs, I’ll guide you to build a thriving business without overwhelm or confusion slowing you down.

Work with Lucy

I’ve been there…

Building a business is undeniably exciting, but it can often feel overwhelming, leaving you stressed, anxious, and unsure of where to start. The weight of your vision and the desire to make an impact can be both inspiring and paralysing. With so many ideas, competing priorities, and a seemingly endless list of tasks, it’s easy to feel stuck or unable to move forward. I know I’ve found myself overthinking, overplanning, or second-guessing every step.

I want to find the bridge between where you are and where you want to be, and for you to be truly excited to work on and in your business!

What I want for you.

I want you to be confident that with time and consistency you’re going to achieve your business vision, free from the stress, overwhelm, and confusion slowing you down.

I want you to be able to make decisions with confidence, supported by a clear plan that eliminates unnecessary complexity.

I want your business to thrive - to generate consistent sustainable results, serving your customers effectively while creating predictable growth and financial stability.

Moments that Matter

Early Ambitions

Growing up in Cambridge, I was an eager learner with a boundless appetite for challenges, whether diving into sports, clubs, or academic pursuits. These early experiences laid the groundwork for my entrepreneurial spirit, characterised by tenacity, a growth mindset, and a love for tackling complex problems.

Yet, my path wasn’t straightforward. Like many, I faced struggles that shaped my resilience. My school years led to a period of isolation and self-reflection. While difficult, this time sparked an inner drive to forge my own path—a path that would eventually lead me to entrepreneurship.

Building Keys to Clarity

Launching my first business, Keys to Clarity, was a leap into the unknown. The mission was personal: to create tools that help people find confidence and direction in their lives. It was a steep learning curve—I faced challenges, self-doubt, and more than a few mistakes. But every obstacle taught me something valuable about business and myself.

Discovering Business

My first significant step into the business world came through a role at a family-run enterprise, where I was exposed to the inner workings of five companies across five industries. While my colleague managed day-to-day operations, I focused on future strategy—building pipelines, streamlining processes, and planning growth. It was there I discovered my passion for strategic thinking and problem-solving, both of which became central to my career.

During the pandemic, I took the opportunity to dive deeper into learning. I explored entrepreneurship through online courses and began experimenting with e-commerce, laying the groundwork for my own business.

Read Lucy’s Story