“I believe everyone has the right to a joyful and meaningful life—one where your work excites you, supports your ideal lifestyle, and gives you complete freedom over your time, energy, and choices. Too often, we build our lives based on societal expectations rather than what truly fulfils us. My work is about helping people break free from that, so they can create success on their own terms—without stress, burnout, or limitations.”

Lucy Colson is an entrepreneur, coach and writer focused on becoming best in the world at helping people create fulfilling, joyful, and meaningful lives.

Blending psychology, philosophy, business and culture, she analyses social narratives (e.g hustle culture, meritocracy, consumerism, individualism vs collectivism) to help individuals break free from rigid societal expectations to build lives that truly work for them.

Lucy’s work goes beyond self-improvement; she uses her insights from her interdisciplinary study and deep, systems-level thinking to design strategies and tools that equip people to craft sustainable, fulfilling, and high-value lifestyles - whether in their careers, businesses, or personal lives. Macro-level critique with micro-level application.